Playmobil and Miraculous Unite: A Toy-Story Spectacle Set to Enchant F – PlaymobilSpareParts

Playmobil and Miraculous Unite: A Toy-Story Spectacle Set to Enchant Fans Worldwide in 2024

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ZAG, the globally recognized animation studio, and the Horst Brandstätter Group have recently inked a comprehensive global agreement to collaboratively create and distribute an expansive range of PLAYMOBIL toys inspired by the immensely popular Miraculous – Tales of Ladybug and Cat Noir franchise. This exciting partnership was officially announced by Jeremy Zag, the Founder and CEO of ZAG, and Sibylle Gondolf, Managing Director (Germany, Austria, and Switzerland) at WildBrain CPLG, a leading licensing agency representing the Miraculous brand in the aforementioned regions. WildBrain CPLG facilitated the deal on behalf of ZAG.

The anticipated PLAYMOBIL collection, slated for a grand launch in 2024, will showcase the iconic Miraculous superheroes Ladybug and Cat Noir, along with their ensemble of heroes and villains. The PLAYMOBIL aesthetic will be expertly integrated into an array of playsets and seasonal toys, offering fans an immersive experience with popular scenes from the Miraculous series. What sets these toys apart is the distinctive PLAYMOBIL look and feel, ensuring a unique and recognizable quality in comparison to other toy offerings.

Helena Perheentupa, Senior Vice President of ZAG's Play Toy Division, expressed enthusiasm about the partnership, stating, “PLAYMOBIL has become a brand synonymous with high-quality toys and a unique play principle with highly detailed figures and play worlds that stimulate imagination and creativity.” She sees PLAYMOBIL as the perfect collaborator for ZAG to expand the Miraculous offerings globally, providing toys that encourage curiosity and self-expression, while seamlessly complementing their existing retail partner portfolio.

Sibylle Gondolf, Managing Director for Germany, Austria, and Switzerland at WildBrain CPLG, shared her pride and excitement about the collaboration. She remarked, “PLAYMOBIL has been a trusted toy brand in many family households for decades. We are very proud and excited that through brokering this deal for ZAG that we can now bring Miraculous into the hands of kids all over the world. From our very first conversation, we could see the huge potential that PLAYMOBIL’s unique playsets could offer to the world of Ladybug and Cat Noir to really bring it to life.”

Miraculous, a global phenomenon with a massive fan base across various platforms, including content, social media, consumer products, promotions, gaming, and live events, has enjoyed substantial success. The TV series boasts five seasons airing in over 120 countries, consistently achieving top ratings. The adventure game Miraculous RP: Quests of Ladybug and Cat Noir has claimed the #1 spot for engagement in the branded games category on Roblox. Additionally, the highly anticipated animated feature, Miraculous Ladybug and Cat Noir: The Movie, set to launch this year, is expected to attract new audiences to a franchise that has already generated over US$1 billion at retail and garnered over 33 billion views on YouTube.

ZAG Play, under the leadership of Julian Zag, Executive Vice President of Global Operations and Head of Consumer Products, oversees the licensing and merchandising, promotions, toy, and gaming groups at ZAG, ensuring a holistic and coordinated approach to the brand's varied activities.

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